Greetings cards are regarded worldwide as an icon of warmth and
caring. And it's big business too. The sale of cards is worth
almost 8 billion dollars in the US alone, and if you imagine
that cards are sold across the world, it really is worth a few
bucks.
The designs on greeting cards are widely varied and can be
quite complex, ranging from birthdays to Get Well Soon; from
Congratulations to Our Deepest Sorrow, you will see a card for
almost any occasion.
With the advent of the internet has come the development of the
e-cards (greetings cards sent over the net). This has resulted
in card designs becoming much more creative and spectacular than
they have ever been. And now, with a bit of know how and a
little bit of effort, it has never been easier to start your own
greetings card design business.
There is more than one way you can run a business in greetings
card design. Firstly, you could set yp as a freelancer, and hope
that one of the large card design houses take notice, or
alternatively you you could set up and market your products on
your own for your own self promotion. Naturally freelancing
offers the main advantage of being much cheaper, and allows you
to focus more on the artistic side, rather than simply managing
a business, although you have to expect rejection, and lots of
it!
Working as a card artist demands motivation, dedication and, as
with anything, money. If you are really determined, and push
your ideas and products, there's no reason why you can't make a
career out of it, and ultimately make a success of yourself as a
card artist.
But firstly, if you want to be successful with your designs,
you have to do some research. Look at the market, learn what
designs are selling and what designs aren't, ask people what
they are looking for. Until you know the market intimately, you
can't hope to succeed.
It is also a good idea of looking at suppliers, distrubtors,
marketing methods, not to mention the financial side. Learning
the best way to sell your products is only the very first step,
but if you are determined, you might do well for yourself as a
greetings card artist.
Above all, remember to do your homework. Learn the market and
what sells, and think about cards you'd appreciate, or choose if
you wanted to send one. With a bit of thought and initiative,
not to mention hours of hard work, your designs can be selling
and making you money in no time.